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The term "Swadeshi" means the use of indigenous goods or domestic goods.The concept was used by Mahatma Gandhi to wage non-violent war against the British government. He knew that the main interest of the British in India was trade. He asked the people to boycott the foreign goods and use the goods made in India. Rajiv Radheshyam Dixit was an Indian social activist. He started social movements in order to spread awareness on topics of Indian national interest through the Swadeshi Movement, he believed in Swadeshi. He initiated movements like the Swadeshi Movement and Azadi Bachao Andolan and became their spokesperson. He addressed a rally of over 50,000 people under the leadership of Swadeshi Jagaran Manch in New Delhi. He also took leadership of the programmer held at Calcutta which was supported and promoted by various organizations and prominent personalities and was celebrated all over India on the eve of the 150th Anniversary of the 1857 war of Indian Independence.